Google+ without Businesses is Google-….

by David on July 25, 2011

… or is it MySpace?

There is outrage across the blogosphere about Google’s decision to delete Google Plus accounts created by businesses and not individuals. Google doesn’t want business on Google+… yet. Google announced that businesses could sign up by July 15th to be part of a beta program and when tens of thousands of businesses and non-profits applied, cancelled the test. Um, who is surprised that tens of thousands applied to a little known Google program? If the barriers were removed, it would be millions by the end of the month. This is Google we are talking about!

A post from Christian Oestlien The Google+ Project | Ads Guy on Google+ states:

A few weeks ago we mentioned we would be doing a test of business profiles and asked people interested to apply. Believe it or not we actually had tens of thousands of businesses, charities, and other organizations apply to take part from all over the world. Many of you have reached out to me personally through Google+, e-mail, chat, and even other Googlers. Thank you. Your response has been humbling.

With so many qualified candidates expressing intense interest in business profiles, we’ve been thinking hard about how to handle this process. Your enthusiasm obligates us to do more to get businesses involved in Google+ in the right way, and we have to do it faster. As a result, we have refocused a few priorities and we expect to have an initial version of businesses profiles up and running for EVERYONE in the next few months. There may be a tiny handful business profiles that will remain in the meantime solely for the purpose of testing how businesses interact with consumers.

In the meantime, we ask you not to create a business profile using regular profiles on Google+. The platform at the moment is not built for the business use case, and we want to help you build long-term relationships with your customers. Doing it right is worth the wait. We will continue to disable business profiles using regular profiles. We recommend you find a real person who is willing to represent your organization on Google+ using a real profile as him-or-herself.

It appears that Google wants to offer special pages for businesses to use and either didn’t realize that businessses would want to use Google+ or didn’t have time to build the pages. In another post, Christian writes:

We have been watching Google+ take shape over the last week and we’ve seen some really great companies get involved. But frankly we know our product as it stands is not optimally suited to their needs. In fact, it was kind of an awkward moment for us when we asked Ford for his (or was it her?) gender!

That’s just silly. Christian continues:

How users communicate with each other is different from how they communicate with brands, and we want to create an optimal experience for both. We have a great team of engineers actively building an amazing Google+ experience for businesses, and we will have something to show the world later this year.

Looking at the Facebook and Twitter icons on every website, store front, catalog and piece of marketing material, it is hard to imagine that Google would consider launching its third(?) foray into social networking and not be prepared. Facebook has had huge success with the variety of brand pages it offers. I find it hard to believe that Google’s team built Google+ without looking at what worked and did not with other social networks. I would guess that every product manager, designer and coder on the Google+ team has a Facebook account and has for several years.

The beginning of the end for MySpace

I am more shocked that no one is talking about the best example of cutting off businesses from a social next: MySpace. Several years ago, businesses jumped on the social networking bandwagon and set up MySpace pages. I know that my company did. We had 5,000+ followers when suddenly, our account was blocked. It wasn’t deleted. We were unable to login and the custom design we had was removed and a basic template with a silly test profile pic remained in its place. MySpace refused to answer or help.

We all saw how well this played out for MySpace. Google has several high-profile flame outs in social media. If it follows MySpace’s lead with businesses, Google+ might just follow MySpace into history.

A simple solution

Let businesses sign up for accounts now. Knowing the limitation, be prepared to have these accounts migrated to the proper type of account when the new account types are ready. Unfortunately, Google isn’t building a migration tool.

Of course, there is outrage at just about every change on the Internet and it becomes the virtual equivalent of fish and chip paper. Do you really care today that Facebook changed your News Feed a few months ago? Was that when they… never mind, I can’t remember.

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Did Ashton Kutcher Bring Down Twitter?

by David on May 23, 2011

Try to load Twitter’s website. No luck? Nope, it’s down. What happened today that was out of the ordinary?

Twitter’s first CTO, Greg Pass, resigned today. I don’t think that he planted a daemon to bring down the site on news of his departure so we can rule that out.

The other big news is that Mr. AplusK himself, Ashton Kutcher, launched a desktop Twitter app called A.Plus. He is working with idealab backed startup UberSocial. I tried it out and it looks like a Kutcher-skinned version of UberSocial for Twitter. It is a great way for UberSocial to grab users.

While I was using it, it seemed to be making a lot of calls to Twitter. Everytime someone I follow tweeted, I got a little warning in the bottom right of my screen. I found it annoying so I turned it off. I’ve read some rave reviews (in tweets, of course) but I didn’t really like it. It was clunky. I found it difficult to scroll in the 3 different windows (more due to a lag in the speed of scrolling than anything else).

I doubt that enough of Ashton’s almost 10 million followers downloaded it and kept it open for long enough to bring down Twitter but you never know…

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Advertising Tax: Education, not Legislation

by David on March 11, 2011

Yesterday Governor Pat Quinn of Illinois signed HB 3659 into law. There is plenty of background on the so-called Advertising Tax / Affiliate Tax / Amazon Tax / whatever you call it so I will give some basics and then move on to a view of solutions that might work.

The Basics

Consumers are required to pay sales tax regardless of whether or not a retailer collects it. Retailers who do not have nexus, a physical presence in a state, are not required to collect sales tax, leaving the burden on the taxpayer. Most individuals do not pay the sales tax (also known as use tax when not collected by the retailer). In an effort to collect this tax, some states have passed laws that make an affiliate relationship the equivalent of nexus for retailers.

There are two main problems with these laws:

  1. These laws may not be legal. In 1992, before eCommerce began, the US Supreme Court ruled in Quill v. North Dakota that only the federal government had the right to pass laws related to interstate commerce.

  2. These laws may decrease, not increase, revenue for states enacting them. When out-of-state retailers such as Amazon and Overstock.com terminate their relationships with affiliates, these affiliates will lose revenue, be less competitive with other affiliates and, in some cases, flee the state. This results in lower income tax and sales tax and higher unemployment payments.

Where are the relationships?

While I am extremely biased on this issue, I like to take a non-biased approach. I have been looking for a solution that works for both sides and doesn’t wind up having the states spend a lot of money fighting this in court.

The only perfect solution would be for Congress to enact a law requiring the collection of sales tax for the entire country. That levels the playing field in the US and, unlike in affiliate marketing where foreign companies can step in with a new-found advantage, foreign companies are less competitive due to shipping costs so they can’t take advantage over companies within the jurisdiction of the new law. But Congress won’t pass a law that will feel like a new tax to consumers/voters and where someone else (i.e. state legislators) get to spend the money.

The state of Illinois does not have a relationship with Amazon. It has a relationship with FatWallet which has a relationship with Amazon but that is not enough to create nexus. Better yet, the state of Illinois has a relationship with its residents. Residents are two things in this relationship: Shoppers and taxpayers.

In fact, it is the resident, not the store, who has the requirement to pay sales and use tax. Stores are the conduit to the collection of the tax similar to employers for income and employment taxes. You may be wondering why employers have to collect taxes and remit them to the government but stores don’t have to. Simple: It is a federal mandate. Plus, an employee establishes nexus for their employer in a state while a shopper does not create nexus for a store. Were Congress to define a shopper as establishing nexus, this would all be over.

Who do states have authority over? Taxpayers!

States can mandate what taxpayers need to do, say when they file their annual tax returns. States also have agencies that license accountants and enrolled agents, the only people licensed to prepare tax returns.

Think about how the Feds finally got Al Capone… that’s right, it was for tax evasion! There is your answer: Tax returns.

The Illinois Department of Revenue figured that out and added line 22 to the form IL-1040 for 2010. It is a required field for “Use tax on internet, mail order, or other out-of-state purchases.” Your next question should be how effective has collection been? You might assume that it wasn’t effective and that’s the reason for HB 3659. The only problem is that very few individuals have filed the IL-1040 with this new line. Believe it or not, with all of the yelling and screaming going on the Illinois legislature, there has never before been a line on the IL-1040 for individuals to pay their use tax. I did some digging and there has been form ST-44 for payment of use tax but it was not referenced in the 2009 IL-1040 instructions.

It seems to me that the best course of action for Illinois to take (or any state for that matter) is to let line 22 take effect and roll out an education program to inform taxpayers about this requirement. In addition, leveling fines for non-compliance would work as well. [Disclaimer: I report my online purchases on my California form 540.]

What about tax preparers?

When a tax professional, whether a CPA or an enrolled agent, prepares a tax return, they are required to sign it. They state that to the best of their knowledge, the return is correct.

Illinois has a use tax worksheet as part of the IL-1040 instructions. Why not make it a form that gets included with the return? Better yet, if this is such an important issue, require that both taxpayers and tax preparers must sign it. Again, educate taxpayers that they must pay use tax.

Plus, every state has a department that certifies CPAs. In Illinois it is the Department of Financial & Professional Regulation. As part of continuing professional education, the state could require training regarding use tax. I don’t know how it would be more than 10 or 15 minutes but it sure would get the point across.

Tax software can help

Intuit and other makers of tax software like to maintain good relations with the various makers of tax forms (e.g. Illinois Department of Revenue). The states can ask Intuit to have a question posed to taxpayers and tax professionals before a return can be printed or filed electronically: Did you pay your use tax? Of course, it could also be a required field that doesn’t have an override.

Some states may also be able to require this. While the Federal government cannot copyright documents that it produces (they belong to us, the people), most states can. If the tax software companies want to use these forms, they will have to agree to certain terms.

An alternative solution

When I met with state legislators and their staffs in Sacramento and their home offices in Los Angeles, I was surprised that they always asked me for an alternative solution to raising the money if they didn’t pass this bill in California. It baffled me why I should be required to have one. This is a bad bill. To me, it would be akin to my proposing to close all of the prisons in the state to save billions of dollars annualy. No one would do that because there are negative repercussions to it. Well, killing small businesses is bad in my book.

I finally have a solution: The states have legal relationships that they should work with to collect use tax. Stop trying to improperly use affiliate relationships to (quite possibly illegally) establish nexus. The best part for lawmakers is that under my plan, they don’t need to take sides between small businesses (e.g. affiliates) and the big box retailers (who donate millions to politicians campaigns).

As for Illinois, HB 3659 doesn’t go into effect until July 1. There is still time to put it on hold and give line 22 a chance to work.

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NSFW: A Hunter Shoots a Bear

by DavidSeptember 2, 2010

In case you missed it, today’s viral marketing is courtesy of Tipp-Ex, a German maker of white out. While I am not planning on buying white out to use on my computer screen (apologies to blondes who have suffered though all of those jokes), this is better than Burger King’s Subservient Chicken. While this is [...]

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GoTo is officially dead… and then there were two

by DavidMay 6, 2010

I’m learning how to let go of things that I used to cherish. I loved working at GoTo.com back in the day. We knew that we were changing the world. Times have changed. Yahoo sent an e-mail (below) out today announcing that it will be transitioning all Yahoo Sponsored Search (GoTo/Overture) advertisers to Microsoft’s adCenter. [...]

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Tweetie: The start of Twitter 2.0?

by DavidApril 10, 2010

I am a fan and detractor of Twitter both at the same time. Remember, I’m a centrist so I can do that. Twitter won? Did Twitter win microblogging? Hello no. Twitter won just like MySpace won social networking… just like Yahoo, Lycos, Excite, Infoseek and Altavista were the winners who were fighting for search marketshare [...]

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Twitter Beat CNN

by DavidApril 5, 2010

I found it ridiculous a few months ago when Michael Jackson died and people were claiming that Twitter beat CNN. That wasn’t true. Twitter had unverified (yes, and correct) reports that Michael Jackson died before CNN and other traditional news outlets were able to verify it. That’s what they have to do. Earthquake shakes things [...]

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Why Meg Whitman Will Be California’s Next Governor

by DavidMarch 2, 2010

For several years I have assumed that the next governor of California would be a Democrat… and many more after that one. Why? Because California’s Republican Party appears to be inept (and I am not making a positive statement about the Democrats). Californians tend to be moderates: Socially liberal and fiscally conservative (except when voting [...]

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The Real Effect of the Advertising Tax

by DavidFebruary 22, 2010

It finally happened. What many of us have feared from the start. Online stores closing their affiliate programs because of the Advertising Tax (aka the Affiliate Tax, Amazon Tax and several other names). Today we received notice from a store that is completely closing its affiliate program immediately (yes, effective today) due to concerns over [...]

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Google Can Do Everything… Almost

by DavidFebruary 12, 2010

There is a lot of buzz lately about Google trying to do too much. I’ve read people comparing Google to Microsoft… and not in a good way. Google’s Mission I don’t care what Google says it’s mission is (especially since my personal experience with Larry Page showed him to be evil). Google’s mission is simple: [...]

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It’s not a SuperPhone, it’s a PocketComputer

by DavidJanuary 27, 2010

What electronics are you carrying in your pocket? I have an Android G1 and a dumb phone. I’m not sure what to call it. Then again, these days I’m not sure what to call an Android or iPhone. They used to be called smart phones. Then some marketing guy decided we should call them app [...]

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Google Energy: It’s about the grid

by DavidJanuary 10, 2010

Google is making it tough to keep up. There is so much innovation in so many areas that tech journalists have been complaining they can’t digest it all. As an entrepreneur I’m trying to see where there is opportunity to dive in and where there is a higher likelihood to get crushed (been there, done [...]

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TimeWarner Cable vs. News Corp. vs. You

by DavidJanuary 2, 2010

To start the New Year and ring in 2010, TimeWarner Cable and News Corp. settled their dispute and Fox’s cable channels continue to be carried on TWC to 14 million American TV viewers (including the author). Some questions Does TWC has a right to carry these channels or does News Corp have a right to [...]

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The OS Battle is coming to your… kitchen?

by DavidDecember 15, 2009

Last month I wrote about Google’s Chrome OS and how it might give Windows a run for its monopolistic money. I received some criticism for such musings. It looks like Chrome OS is a cross between a souped-up Web browser and a watered-down OS. With the lack of a harddrive, users must rely on The [...]

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Once a monopoly, always a monopoly?

by DavidDecember 12, 2009

Many people in technology hate the thought of government regulation. We do a better job policing ourselves than to have bureaucrats who don’t understand what we do regulate that which they don’t understand, not to mention if politicians start to make deals about completely unrelated issues to get it passed. This is the first of [...]

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